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Link Building Using Guest Posts and Directories. Link building can be an extremely effective and useful method of increasing SEO, yet can be tricky to execute manually. Guest posting is one of the best methods to build links, as it allows you to reach out to a larger audience and get valuable backlinks.
1. Reach out to industry influencers
Guest blogging is a great way to reach new audiences and build relationships. To maximize the process and maximize results, it is important to do extensive research before reaching out to influencers.
Create a list of blogs that accept guest postings in your niche and start reaching out to them! Be sure to send a personalized email with an attention-grabbing subject line; perhaps mentioning one of their blog posts as context could add another layer.
Next, you should include internal and external links and a bio box containing your website address. This will help with SEO and authority building. Incorporating nofollow tags will prevent Google from penalizing you for spammy links on your bio box.
Monitor comments and social shares after your guest post is live. You can also get more opportunities by responding to reader comments. You can also track traffic from guest postings using the OptinMonster referrer detection feature within Google Analytics dashboard.
2. Find relevant blogs
Successful blogs, and the companies that support them, are interested in what their audience cares most about. They understand that audience challenges, frustrations and needs drive traffic; additionally they know their readers don't want information delivered via blog posts - rather they want something actionable that helps solve real world issues.
When searching http://www.trendmx.com/faq14/?qa=user/kevielovqu for websites where you can pitch guest posts, find those that are relevant to your audience. Depending on how established your brand is, tools like Ahrefs' free backlink checker may help you discover high-quality sites with relevant audiences; once found, analyze their content to determine popular topics on those platforms.
You can gain insights into the types of content that have been successful in the past by using tools like Oktopus and Digg. Keep in mind that any writing produced must adhere to grammatically correct writing standards while providing value to readers; otherwise it would be best to forgoing guest posting altogether.
It is also important to check that the website you are writing on allows you to link to both internal and outside content for a more in-depth knowledge of your readers. However, you should only do this if it is contextually appropriate.
3. Offer something in return
Submitting guest posts to other websites allows you to gain exposure in front of their audiences while also receiving a backlink that points back to yours. A quality backlink will boost your search engine rankings, and direct targeted traffic to your website. Be careful when selecting websites to submit content to.
Include links or embed videos that will engage your readers. You should encourage them to share the post on social media or leave a comment. This will help build trust between author/reader and create future opportunities. Include links to your contact page or any other relevant pages with more information about your company, products or services offered.
If you cannot secure a guest blog on a popular site, you can reach out to friends who have blogs or websites that are in your niche. Offer them something in exchange for a guest blog; for example, free products or services in exchange for their backlink.
4. Reach out to blog's audience
Guest posting is a great way to expand your audience and reach as a writer. However, it's important to research the audience on the blog you're going to post on so that your content will resonate with readers. Be careful of posts that appear too promotional, as they may not resonate as well with readers.
A blog's acceptance of do-follow or non-follow links is also important. Do-follow links are more beneficial for SEO efforts. If unsure, Semrush tools can help provide answers.
When searching for guest blogging opportunities, be wary of spammy websites. Such websites will offer to publish your article for a fee, which violates Google's quality guidelines and could potentially harm your search engine ranking. Reputation X does not use such sites in its reputation management services and advises others not to either.
Once you have identified a blog which accepts guest posts reach out to the editor and introduce yourself as an author biographer. Be sure to include your name, email address and website URL - any headshot for use may also be needed!