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What is the history of digital marketing? Digital marketing is the use of digital channels like search engines, social networks, mobile applications, email and websites, in conjunction with traditional forms such as television and radio broadcasting, to market products and services. Digital marketing stands apart from traditional forms in that it allows businesses to interact directly with customers, monitor customer trends and remain relevant and interesting in the eyes of customers.
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Back when computers were still large room-size machines equipped with numerous vacuum tubes, scientists began exploring ways to connect them across long distances. Leonard Kleinrock successfully linked a computer at UCLA with one at Stanford using packet switching - breaking data down into smaller chunks before sending across multiple channels before being reassembled when arriving at its destination.
Vint Cerf & Bob Kahn developed an early form TCP/IP for ARPANET, which became the basis of modern Internet. ARPANET officially switched over to this system on January 1st 1983, marking its official introduction into modern existence as the Internet.
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Over the following decades, the Internet continued to thrive as its commercialization enabled more people to afford hardware needed to access it. This led to a period of rapid growth, which saw the creation of websites, email and increased cybersociability. Sadly, 1997 saw the first speculative boom and subsequent collapse. However, this did not stop enthusiasm or growth of the Internet.
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Archie was the first search engine to be introduced on public FTP servers in 1990. Although not as sophisticated, Archie set the groundwork for modern online marketing techniques.
Bajan Alan Emtage was a student of McGill University, Canada, when he created Archie. While working as systems administrator on their computer network, he soon was responsible for half of Eastern Canada's Internet traffic.
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As it ate up too much bandwidth, he initially kept his program under wraps at McGill but word quickly spread via Usenet and became an invaluable tool for finding free or public domain information.
Emtage made the decision not to patent his program because he didn't want "big pharma or big oil" absorbing the search engine industry, an extremely influential choice that remains significant today in digital marketing history. Many techniques that he introduced through Archie are still employed today by search engines such as Google.
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HotWired Magazine of Wired Magazine developed the first clickable ads in 1993 as part of a digital publishing experiment to generate revenue by selling space on their website to advertisers. This was similar to how a print magazine would sell advertisements to generate income.
Digital marketing was still a new concept, and marketers were unsure of how to begin. At that time, internet usage wasn't widespread yet so experts weren't entirely certain how best to implement digital strategies for their businesses.
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At this time, a service called DoubleClick emerged that allowed companies to measure the return on investment (ROI) for banner ad campaigns while making real-time modifications on an active campaign.
In the early 90's, many websites began opening up rapidly, leading to what is known as the dot com boom. At this time, new companies received funding but could not convert it to profit growth resulting in many of these businesses failing. Google and Yahoo were able to survive this phase, as digital marketing continued to develop.
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Digital marketing's origins are controversial, but its development is clear. Intellipaat’s Digital Marketing Training will give you more insight into the Internet's role in digital marketing.
The https://forum.mbprinteddroids.com/member.php?action=profile&uid=24025 Boston Computer Exchange was the first eCommerce website. Operating over dial up bulletin board system, this site allowed individuals to buy and sell computers online marketplace.
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In the 1990s, commercial Internet use saw rapid advancement. Archie search engine was developed to index FTP sites; computer storage capacity also expanded sufficiently that companies began employing databases instead of limited list brokers; this spurred on ecommerce growth.
Amazon launched as an online bookshop in 1995 and quickly became one of the most popular retail websites in the world. PayPal provided customers with a safer way to make transactions during this year; YouTube was also introduced, revolutionising marketing as we know it.
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Digital marketing as it exists today first emerged during the 1990s with the development of Archie as well as clickable web banner ads.
Alan Emtage developed Archie initially with an emphasis indexing FTP sites, using a script-based data gatherer to search through files and folders across anonymous FTP server for specific information. Later it was joined by Veronica for Gopher servers and Jughead as file-based search engines.
Early 1990s saw computers' storage capacities increasing significantly and companies switching away from limited list brokering tactics in favor of database marketing strategies. Infoseek was one of the first companies to offer search results that were ranked according to relevance.
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In 1997, Ask Jeeves launched its question-and answer feature with its iconic Jeeves The Butler logo. It was an innovative search engine that used natural language rather than keywords. Other search engines like Yahoo, Google, and Excite adopted this approach.
