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What is the history of digital marketing? Digital marketing is the use of digital channels like search engines, social networks, mobile applications, email and websites, in conjunction with traditional forms such as television and radio broadcasting, to market products and services. Digital marketing stands apart from traditional forms in that it allows businesses to interact directly with customers, monitor customer trends and remain relevant and interesting in the eyes of customers.

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Back when computers were still large room-size machines equipped with numerous vacuum tubes, scientists began exploring ways to connect them across long distances. Leonard Kleinrock successfully linked a computer at UCLA with one at Stanford using packet switching - breaking data down into smaller chunks before sending across multiple channels before being reassembled when arriving at its destination.

Vint Cerf & Bob Kahn developed an early form TCP/IP for ARPANET, which became the basis of modern Internet. ARPANET officially switched over to this system on January 1st 1983, marking its official introduction into modern existence as the Internet.

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In the decades that followed, the Internet thrived as its commercialization allowed more people to afford the hardware required to access it. This led to a period of rapid growth, which saw the creation of websites, email and increased cybersociability. Unfortunately, 1997 witnessed its first speculative bubble and subsequent collapse, yet this did not deter enthusiasm or growth for the Internet.

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Archie was the original search engine introduced to public FTP servers back in 1990. Archie, although not as sophisticated as modern online marketing techniques, laid the foundation for them.

Bajan Alan Emtage, the creator of Archie, was a student at McGill University in Canada. While working as systems administrator on their computer network, he soon was responsible for half of Eastern Canada's Internet traffic.

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As it ate up too much bandwidth, he initially kept his program under wraps at McGill but word quickly spread via Usenet and became an invaluable tool for finding free or public domain information.

Emtage chose not to patent his software because he did not want "big oil or big pharma" to absorb the search engine industry. This decision was extremely influential and remains important today in the history of digital marketing. Many techniques that he introduced through Archie are still employed today by search engines such as Google.

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HotWired Magazine of Wired Magazine developed the first clickable ads in 1993 as part of a digital publishing experiment to generate revenue by selling space on their website to advertisers. This was similar to how a print magazine would sell advertisements to generate income.

Digital marketing was still a new concept, and marketers were unsure of how to begin. At that time, internet usage wasn't widespread yet so experts weren't entirely certain how best to implement digital strategies for their businesses.

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DoubleClick was launched at this time. It allowed companies to measure their return on investment for banner ad campaign while making real-time changes on an active campaign.

In the early 90's, many websites began opening up rapidly, leading to what is known as the dot com boom. Many of these businesses failed because they received funding, but were unable to turn it into profit growth. Google and Yahoo were able to survive this phase, as digital marketing continued to develop.

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Though digital marketing's origins may remain controversial, its development can be observed from its inception. Intellipaat’s Digital Marketing Training will give you more insight into the Internet's role in digital marketing.

In 1982, the Boston Computer Exchange became the inaugural eCommerce website. Operating over dial up bulletin board system, this site allowed individuals to buy and sell computers online marketplace.

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In the 1990s commercial Internet usage grew rapidly. The Archie search engine indexes FTP sites. Computer storage capacity has also increased to the point that companies now use databases instead of list brokers. This spurred on ecommerce.

Amazon launched as an online bookshop in 1995 and quickly became one of the most popular retail websites in the world. PayPal provided customers with a safer way to make transactions during this year; YouTube was also introduced, revolutionising marketing as we know it.

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In the 1990s, digital marketing as we know it today was born with the development of Archie and clickable web banner ads.

Alan Emtage initially developed Archie with an emphasis on indexing FTP sites using a data gatherer script-based data collector to search through folders and files across anonymous FTP servers for specific information. Later it was joined by Veronica for Gopher servers and Jughead as file-based search engines.

In the early 1990s, computer storage capacity increased dramatically and companies began to switch from list brokers to database marketing. Infoseek was one of the first companies to offer search results that were ranked according to relevance.

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In 1997, Ask Jeeves launched its question-and answer feature with its iconic Jeeves The Butler logo. It was an innovative search engine that used natural language rather than keywords. Other search engines like Yahoo, Google, and Excite adopted this approach.